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Fractional CMO · Performance Marketing · CRO

Traffic
isn't your
problem.

Your system is. I find the break between your ad and your revenue — then fix it. Fractional CMO and performance marketing execution for DTC, SaaS, and lead gen founders who need profitable acquisition, not more noise.

55+
Completed Projects
$5M+
Revenue Influenced
11×
Best ROI Campaign
Expert-Vetted · Catalant
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Two paths to growth

Choose the engagement model that fits your scale and goals.

DTC / ECOMMERCE

The Revenue Path

  • Full-funnel strategy
  • Media buying across all channels
  • CRO & conversion audit
  • Analytics & attribution setup
  • Team hiring & training if needed
Best for:Immediate revenue impact, complex funnels, paid channel optimization.
Start Revenue Audit →
SAAS / B2B / LEAD GEN

The Strategic Path

  • GTM & demand gen strategy
  • Content & positioning roadmap
  • Channel strategy & testing
  • Vendor & agency relationships
  • Monthly advisory & optimization
Best for:Long sales cycles, brand + demand balance, complex B2B narratives.
Book Strategy Call →
55+
Completed campaigns
$5M+
Revenue influenced
11×
Best ROI multiple
95%
Recommend referral rate

How it works

A structured engagement that delivers results quickly and adapts to your business needs.

01
Week 1

Audit & Diagnosis

Deep dive into your current funnel, traffic sources, conversions, and competition. I identify 3-5 high-impact bottlenecks.
Audit ReportCompetitive AnalysisInitial Recs
02
Week 2–3

Strategy & Plan

Build your 90-day roadmap: messaging, channel mix, creative direction, team alignment, and success metrics.
GTM RoadmapChannel StrategyKPI Dashboard
03
Week 4+

Execution & Optimization

Launch campaigns, oversee creative production, manage vendors, track performance, and optimize relentlessly toward target ROAS/CAC.
Campaign LaunchWeekly ReportingContinuous Optimization

Services & Capabilities

01

Paid Social & Performance

Meta (Facebook/Instagram), TikTok, Pinterest, Google. From audience targeting to conversion API setup.

Meta AdsTikTok AdsConversion API
02

Search & Demand Gen

Google Search, YouTube, LinkedIn campaigns. Intent-driven and account-based tactics for B2B.

Google AdsYouTubeLinkedIn
03

Email & Retention

Lifecycle campaigns, segmentation, automation. Recover lost revenue and build customer LTV.

Lifecycle EmailAutomationRetention
04

CRO & Analytics

Landing page optimization, GA4 / CA360 setup, multitouch attribution, UX audits.

CROGA4Attribution
05

Content & Positioning

Brand messaging, positioning strategy, content calendar, copywriting for ads & landing pages.

MessagingCopywritingContent
06

Team & Fractional Leadership

Hire and train your team, vendor management, audit external agencies, act as fractional CMO.

HiringFractional CMOLeadership

Why I'm different

No agency politicsI'm not padding a team or upselling you into services you don't need.
Transparent metricsYou see the actual data. No vanity metrics. Real ROAS, CAC, and LTV tracking.
Hands-on executionI'm building your campaigns myself, not delegating to a junior. You get direct access.
Results-focusedI'm measured on your revenue, not billable hours.

I've built $200M+ in revenue for founders. Now I'm choosing to work with 4–6 companies at a time to deliver real impact.

After leading marketing for bootstrapped and VC-backed companies, scaling demand gen for over 30 B2B SaaS and DTC brands, and consulting through Catalant, I know what actually moves the needle. Frameworks, creativity, data rigor, and relentless focus on unit economics.

  • 9+ years driving acquisition & revenue
  • 55+ campaigns, millions in tracked revenue
  • Scaled from $0 → $10M ARR and beyond
  • Built high-performing remote teams
  • Expert-vetted through Catalant

Who I work with

Great Fit

Bootstrapped to $1M–$10M ARR
Measurable, data-driven mindset
Focused on CAC payback & ROAS
Willing to move fast & test
Budget: $10K–$50K+ monthly spend
DTC, SaaS, B2B, lead gen verticals

Probably Not the Fit

Early-stage stealth with no traction yet
Enterprise needing hands-off agency model
Interested in brand campaigns & awareness
Limited budget (< $3K monthly spend)
Looking for a full-time hire
Product-market fit unclear

About You (and me)

You're a founder or marketing leader who's tired of agency theater, endless reporting decks, and vague promises. You know the business inside out. You just need someone to own the growth engine, move fast, and deliver revenue.

That's where I come in.

9+
Years in Growth
$200M+
Revenue Built
30+
Companies Worked With
Catalant Vetted Expert
My Mission

What's the one metric that matters most to you right now?

If I cut through the noise and doubled it—what changes?

Let's build that together.

Ready to audit your funnel and find your first quick win? Let's talk—no fluff, just clarity and action.

Schedule a 30-min Call

Ready to stop guessing?

Let's run a 30-minute audit on your current funnel. I'll identify your biggest leverage point and give you a concrete action plan—no pitch, just insights.

Book Your Audit Now →

Response within 24 hours. Let's find your first 20% improvement.

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